Casting Calls - 2. BROOKLYN ROOFTOP - Multicultural, Gen Z Friend Group

2. Brooklyn Rooftop - Multicultural, Gen Z Friend Group

Heinz - The United Tastes Of America

Commercial SESSION: $500+20% (8hrs) | USAGE: *$2000+20% Man, Woman, Non-Binary Person, Trans Man, Trans Woman 18 - 25 Non Union Principal 01/28/2026
Tampa Miami Orlando Jacksonville Charleston

About the Job

SEEKING: Gen Z, Multicultural Real Friend Group. Open to having solo talent recruit their acting and non-acting friends to audition with them. LOCATION (portrayed): Brooklyn Rooftop Friend Hangout STYLE: • Oversized fits, unique accessories • Sporty sneakers , expressive color palettes • Visible tattoos or statement hair (dyed buzz cuts, bantu knots, slick ponytails) • Bold colors, patterns, interesting silhouettes • Sustainable/thrifted pieces could be mixed in CASTING CUE: Could lean into sibling energy, romantic tension, or even chosen family vibes. ——— ‣ Think fashion-forward, TikTok energy, who crave IRL moments that feel authentic ‣ First-generation city dwellers, creatives, free-lancers, or early-career professionals ‣ Mix of Latinx, Asian, and Black Gen Z’ers with expressive fashion and hair. Youthful but grounded - Not overly styled TONAL NOTE: Expressive, playful, visually alive — but emotionally safe. This vignette carries a lot of visual energy within its system, but it should not feel chaotic or performative. The tone should be casual, cool, and not hyper-styled. The camera should feel like a friend in the circle — think “4th” wall - invited, and active not observing from a distance. We should want to capture the sentiment of “JOY” here and that shows up the most authentically in the shared micro-moments. So think shared Spotify playlists, spontaneous TikTok dance practice and shoot moments, side-eye laughter and coded jokes (6-7), bodies lounging without self-consciousness. The rooftop is a borrowed but shared communal space turned “scene” through presence. This is “their” representation of Americana. Remixed, multicultural, chosen, and a ritual in and of itself that is without rules. CREATIVE OBJECTIVE: This generation is: expressive, playful, culturally blended, and casually iconic. The rooftop becomes a modern gathering place where individuality coexists with belonging. the scene should feel like a moment you stumbled into. Not staged.

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